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PARTICIPANT MEDIA AND AFFRM ACQUIRE U.S. THEATRICAL RIGHTS TO 2012 SUNDANCE SELECTION 'MIDDLE OF NOWHERE'

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Participant Media and AFFRM (African-American Film  Festival Releasing Movement) have jointly acquired U.S. theatrical rights to MIDDLE OF NOWHERE, an elegant and emotional drama chronicling a woman’s separation from her incarcerated husband and her journey to maintain her marriage and her identity. Written and directed by AFFRM founder Ava DuVernay, the film was produced by DuVernay and Howard Barish with producer Paul Garnes.

THEATRICAL DISTRIBUTION COLLECTIVE DEDICATED TO BLACK INDEPENDENT CINEMA ANNOUNCES SECOND FILM 'KINYARWANDA'

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Los Angeles, CA – AFFRM, the African-American Film Festival Releasing Movement, has acquired U.S. theatrical rights to the 2011 Sundance Audience Award winner for World Cinema Drama, KINYARWANDA.  Written and directed by Alrick Brown, KINYARWANDA is the first film conceived within Rwanda and produced by Rwandans regarding the 1994 genocide that saw one million lives lost in 100 days.  KINYARWANDA interweaves six true tales into one epic narrative, confronting the realities of forgiveness in the face of vengeance. The film will be released in theaters November 2011.

“I WILL FOLLOW” DEBUTS TO STRONG INDIE BOX-OFFICE AND EXPANDS TO 22 SCREENS IN 15 CITIES FOR SECOND WEEK

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Los Angeles, CA (March 15, 2011) –The critically-acclaimed drama I WILL FOLLOW hailed by Roger Ebert as “one of the best films I’ve seen about the loss of a loved one,” tallied the third highest reported grosses among the weekend’s ten new independent specialty releases with a $11,428 per screen average.  The film was distributed on five screens in New York, Los Angeles, Atlanta, Philadelphia and Seattle by the new African-American film distribution collective, AFFRM, in concert with AMC Independent.  Chronicling a day in the life of a black woman at a personal crossroads, I WILL FOLLOW doubled the reported per-screen average of the sole studio offering with an African-American cast this year to date, “Big Mommas: Like Father, Like Son.” 

NEW THEATRICAL DISTRIBUTION COLLECTIVE DEDICATED TO BLACK INDEPENDENT CINEMA

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Los Angeles, CA (February 11, 2011) - Veteran industry executive Ava DuVernay has announced the formation of the African-American Film Festival Releasing Movement (AFFRM), a new theatrical distribution entity powered by the nation’s finest black film festival organizations.  The collective will theatrically release quality independent African-American films through simultaneous limited engagements in select cities.